Affiliate Program Management: An Hour a Day
| Author | : | |
| Rating | : | 4.28 (749 Votes) |
| Asin | : | 0470651733 |
| Format Type | : | paperback |
| Number of Pages | : | 460 Pages |
| Publish Date | : | 2013-01-03 |
| Language | : | English |
DESCRIPTION:
Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others. He maintains his own affiliate marketing blog (amnavigator/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as
Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.. Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the In
From the Back CoverLaunch, Manage, and Build a Successful Affiliate Marketing ProgramA Step-by-Step GuideThis thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read." —Scott Allan, VP of Marketing, LinkShare Corporation"This is the best affiliate marketing guide available. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, da
Very Good, but beware! Not for Affiliates! I bought this book thinking I would learn a lot about the best Affiliates Programs, on how to create impressive and persuasive affiliate sites, different options and ideas, and all the stuff I needed to know for becoming an affiliate. To my surprise, this book is oriented on How to create/manage an affiliate program, that is, you being the merchant and how to . "Very insightful" according to PKM Go. The book offers tons of helpful information that would help one set up an affiliate program. Many of them, I have not even thought about!. My Mentor in Paperback If you have any interest in managing a marketing affiliate program this book is a must read! After recommending this book to several peers and buying it for a new hire, I decided it was about time I wrote a review. As an affiliate manager, I reference this book often. There are enough ear marks and highlighted sections for it to be easily mistaken for a colleg