Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty
| Author | : | |
| Rating | : | 4.90 (517 Votes) |
| Asin | : | 1118018524 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2017-11-25 |
| Language | : | English |
DESCRIPTION:
. 4. The two auto barons became friends, and Giovanni kept a photograph of himself and Henry on his desk for years. Fiat Chairman John Elkann is the first Agnelli family member at the helm of Fiat who doesn't bear the Agnelli name. During its peak, its slogan was "Land, Sea, Sky" because it made engines for everything from ocean liners to trains to helicopters to planes. Its engineering prowess was widely recognized. Giovanni Agnelli visited for the first time in 1906, and probably met Henry for the first time that year. He is the great-great-grandson of the company's founder, Giovanni Agnelli. From the Author: Five Things You Should Know About Fiat Author Jennifer Clark 1. Fiat now makes tractors and construction equipment as well as Ferraris, Fiats and Alfa Romeos. Fiat's Balilla – the precursor to today's zippy 500 – was a "people's car" launched in 1932 that pre-dated the Volkswage's Beetle by about five years. Fiat wa
A terrific read Review for AmazonThe Mondo Agnelli book was a terrific read about a company and a family in a fascinating period of Italian history. The interwoven stories of the Miracolo period of the postwar years in Italy and the dominance of Fiat and their products and the iconic meaning of that company's brand and the hundreds of thousands of Italians who emigrated north to work in the factories of Turin. Also about the emergence of Gianni Agnelli and his persona as I think Time Magazine called him the "industrialist as hero." How eff. "A New Perspective on the Chrysler - FIAT Merger" according to John Mccarrier. This book is an interesting alternate perspective on the Chrysler-Fiat merger in 2009. Instead of the usual domestic auto industry view it comes at the process from the FIAT side. The author clearly knows the FIAT side while the Chrysler side is easy to sketch for American readers.The section of book containing the history of FIAT may be of limited interest to American readers but the alternative way of providing a background to the merger would be yet another rehashing of Chryslers problems for the last 20 years. The autho. and well written account of the Agnelli family and others who built Fiat and who continue to run the amazing company. The early Joseph Knasinski This is a detailed, fascinating, and well written account of the Agnelli family and others who built Fiat and who continue to run the amazing company. The early history was extremely interesting as were the final chapters on the Fiat / Chrysler blend. If you're interested in the history of Fiat, or the history of automobiles and the people that run the companies that design and build them, then this is a great read. Highly recommended.
Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. The fascinating story of a century-old automobile dynastyFiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat’s against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 – has made the automaker one of the most unlikely winners of the financial crisis. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit.A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability t