The Content Analysis Guidebook
| Author | : | |
| Rating | : | 4.15 (568 Votes) |
| Asin | : | 0761919783 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2017-03-23 |
| Language | : | English |
DESCRIPTION:
Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Content analysis is one of the most important but complex research methodologies in the social sciences
from Michigan State University, which has one of the country’s top ten doctoral programs in communication. Neuendorf holds a Ph.D. Kimberly A. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.
Eric Rivedal said A great basic primer on content analysis. This book was very helpful to me getting a jump start on content analysis. It has all the basic concepts and is wonderfully concise and clear.. Now I fully understand Content Analysis! A Customer Finally, a book comes along that makes the method of Content Analysis clear! The book fully explains the purposes and methods of Content Analysis, and in a simple and friendly manner. When I began reading through this text, I knew very little about Content Analysis, but upon completion of the text, I kno. Conent Analysis Made Simple!!! As a graduate student, I was searching for just the right methodology to analize an amorphous amount of text. A colleague turned me on to content analysis. I investigated several "expert" texts by Krippendorf et al. and nearly lost my mind sorting through a maze of theory and babble. After an internet se
Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis." (William Evans)“Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.” (Communications: The European Journal of Communication Research 2003-09-15) . "This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike." (Marshall Scott Poole)"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods