The Venture Imperative
| Author | : | |
| Rating | : | 4.73 (721 Votes) |
| Asin | : | 1578513359 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2014-06-19 |
| Language | : | English |
DESCRIPTION:
While there are important lessons to be learned from the VC community, the corporate perspective is different. From the Back Cover "Innovators and strategists alike will find The Venture Imperative essential reading. Mason and Rohner bring great insights and methods for how to improve your odds when venturing into a new world of opportunities." -Mats Lederhausen, Executive Vice President, Strategy and Business Development, McDonald's Corporation"Mason and Rohner have concisely captured the essence, essentials, and expanse of successful corporate venturing. Anyone guiding corporate innovation in these turbulent time
It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.. This text argues that internal venturing must be viewed as a core element of corporate strategy
Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices. Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster
Could Become a Business "Classic" Robert Morris Mason and Rohner do indeed provide a "new model for corporate innovation" based on the assumption that if done right, venturing offers several substantial benefits to the mature corporation that, in combination, cannot be obtained elsewhere: "access to exceptional talent, the means to focus on important new opportunities that didn't fit into the established mold and culture, and the ability to experiment with different ways of organizing and operating that were more suitable to the issues at hand and to future growth." In turn, the mature corporation of. Bruce V. Culver said Solid Blueprint for Corporate Venturing. After leading an internal iniative to bring more innovation into a corporation, I found much of the task in selling your innovative idea depends greatly on convincing the "the suits" that the business plan is sound. The practical experience from the authors provides a solid blueprint for both internal and external innovators to map out their proposed venture to evaluate the likelihood of success. I frequently refer to the numerous examples while evaluating new business deals, both pre and post launch.I also recommend the reader concentrate on the chapte. A Customer said Essential to getting to less talk, more action. Very cool. As a former "intrapreneur" and current venture capitalist, all the baggage around venturing that Mason and Rohner brilliantly dissect definitely struck a chord. More than just an all too familiar management do's and don'ts list, the principles and diagnostics they propose are actually very liberating -- because they set expectations appropriately at each stage and create a critical path to success. Every company should understand the value of a Venture Business Office and what kind of person makes a good VEO! Overall, I appreciated the inform