The Wallet Allocation Rule: Winning the Battle for Share
| Author | : | |
| Rating | : | 4.69 (687 Votes) |
| Asin | : | 111903731X |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2017-08-10 |
| Language | : | English |
DESCRIPTION:
This is it! Finally, something definitive about what it takes to win the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science, The Wallet Allocation Rule is a definite must read.
Grow Your Share of Wallet! The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.. These metrics, however, have almost no correlation to share of wallet.As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that cust
Finally, a book that challenges business 'logic' I feel like I've read countless of business books and articles that use the same jargon and business speak to sell the same underlying principles. What a refreshment it is to read authors that not only are challenging the status quo, but actually HAVE a solution for it. This book will challenge you to re-think your perspective on how consumers evaluate brands and what can can truly impact dollars being brought through the door and s. "Interesting Read" according to Meghan Guercio. Very interesting book. I thought it would be over my head, but I found it surprisingly accessible. Gives good insight into how marketers think, and how they should be thinking.. "Excellent Reading" according to Cana Ogan. As a finance professional of more than ten years in the consumer goods market, I wish I had the opportunity to read a book with such an innovative approach, concrete examples, and convincing solutions as The Wallet Allocation Rule, all these years. It is refreshing and revolutionary with clear and practical applications. Along with progressive insights, the implementations are directed towards redefining the methods to assess custom