The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business (Norton Books for Architects & Designers)
| Author | : | |
| Rating | : | 4.65 (732 Votes) |
| Asin | : | 0393730093 |
| Format Type | : | paperback |
| Number of Pages | : | 444 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
-- Critique. The issues most important to beginners are covered exhaustively. This alone justifies the cover price. Foote's discussion of fees, estimates, and billable time are right on the mark
He lives on the Massachusetts coast. Cameron Foote is president of Creative Business, a Boston-based business-information resource.
This text can act as an operations manual for graphic designers and other art-related professionals who plan to become self-employed, offering answers to queries.. Addresses the issues facing a freelancer or a large creative service business - organization, staffing management and profitability
C. Valenti said The one you mustn't do without. Before I launched my freelance shop, I did a lot of research and read a lot of books. This one is by far, the best and most concise text of its kind. It starts with a general background of what it takes to start your own firm and gives you a few questions to consider before you commit. Though perhaps obvious, the questions are valid and the fact they are written in a book of this caliber gives one pause for serious introspection. From there, it only get. wtc said a book that GETS it!. I've been bugging so many people over the past year about ALL the questions this book answers. It is just a frank no-nonsense book about what it takes to run a freelance biz.The section on HOW TO sell your work to difficult non creative clients is worth it's weight in gold. All those "Addy" designs are wasted on the floor! So few people in the working "real" world have this skill to sell their own work.The section on estimating and getting work is aweso. Shelby H. Swatek said Worth $"Worth $20.00" according to Shelby H. Swatek. I started out excited about this book, then quickly realized much of what the author had to say was outdated at best, not the best advice on numerous occasions, but yet the book contained some valuable information. A bit stoneage as far as business marketing practices. One hundred pages on setting up your own studio/small business with personnel (No, thank you). If working as a freelancer in the graphics or copy arenas is your thing, its worth paying $2. 0.00. I started out excited about this book, then quickly realized much of what the author had to say was outdated at best, not the best advice on numerous occasions, but yet the book contained some valuable information. A bit stoneage as far as business marketing practices. One hundred pages on setting up your own studio/small business with personnel (No, thank you). If working as a freelancer in the graphics or copy arenas is your thing, its worth paying $"Worth $20.00" according to Shelby H. Swatek. I started out excited about this book, then quickly realized much of what the author had to say was outdated at best, not the best advice on numerous occasions, but yet the book contained some valuable information. A bit stoneage as far as business marketing practices. One hundred pages on setting up your own studio/small business with personnel (No, thank you). If working as a freelancer in the graphics or copy arenas is your thing, its worth paying $2.